Metrix Operations Website Blog

Metrix Blog Wordpress Beginner Tutorials Wordpress Beginner Tutorials Wordpress Tutorial Examples Inserting links within Wordpress Posts

Inserting links within WordPress Posts

Many of my clients ask me how to insert links to different pages, so it’s time for me to write a tutorial on how to insert links into your posts, and I’ll also add in a little usability and SEO advice to make those links as effective as possible!

Have you noticed when browsing website that the best and easiest links to click on, are links attached to wording that tells you exactly where that link is headed.

For example:

To manage your domain via our online system, click here.

I’ve seen SO many websites do this!! How hard is it to find the link? Let alone remember what it is I’m clicking on (okay that’s exaggerating).

But compare the above to this:

Manage your domain via our online system.

It’s clear, simple, and gives you enough detail to know where and how to click. It’s also SEO friendly which is perfect!

So let’s go straight into how to do this.

Step 1 – Choose and write your wording.

In your WordPress window, highlight the text you want to be the link and click the “Insert Link” icon in WordPress.

Highlight your text and click "Insert"

Highlight your text and click the “Insert Link” icon.

Step 2 – Copy in or choose the link

You can choose to link to a page or post within WordPress by choosing the “Or link to existing content” section. This will expand and you can search for the page nameĀ  of the page you want to link to.

Alternatively, copy and paste a link into the URL field.

Choose a link

Step 3 – click “Add Link” and you’re done!

 

Content and screenshots thanks to www.trainwithtanya.com.au

 

Posted in Wordpress Beginner Tutorials, Wordpress Beginner Tutorials, Wordpress Tutorial Examples | Leave a comment

Lock down your WordPress Websites

WordPress is an excellent tool that allows businesses to manage the websites from anywhere in the world. With this exceptional tool though, comes some exceptional targetting by hackers!

We’ve seen some unusual traffic in a couple of our sites in the past couple of months, and have since seen alot of articles outlining that what we’ve seen isn’t unusual. WordPress Sites across the world have been particularly targeted in the last few months.

In view of this, please take note of the following steps to take to protect your WordPress Installation and keep your very important business tool locked down!

  1. Ensure you’re password is strong!
    “At this moment, we highly recommend you log into any WordPress installation you have and change the password to something that meets the security requirements specified on the WordPress website the company’s Sean Valant wrote. “These requirements are fairly typical of a secure password: upper and lowercase letters, at least eight characters long, and including ‘special’ characters (^%$#@*).”
  2. Don’t use ‘admin’ as your username
    The default username for WordPress is admin. So hackers usually don’t have to guess that! So make it harder for them by setting up your administrator username to something other than ‘admin’.
  3. Limit WordPress Login attempts
    Ars Technica recommends installing the Limit Login Attempts plugin to stop the attack from being able to try too many combinations of passwords to get access to the site.
  4. Better Security Plugin
    The Better WP Security plugin allows you to manage the security features in one place, a good feature to give you peace of mind is that ability to turnoff the ability to login for a period of time which is great if you’re going on holidays!

A good article from Ars Technica:

http://arstechnica.com/security/2013/04/huge-attack-on-wordpress-sites-could-spawn-never-before-seen-super-botnet/

Remember to contact me if you need help setting up any of these plugins!

Posted in General, Wordpress | Tagged | Leave a comment

3 Steps to Increase Your Website Visitor to Lead Conversion Rate

3 steps to increase your website conversion rateWhat are some simple ways to improve a website’s conversion rate?

I was asked this great question recently! So you know you need a website to promote your business, you know you want it to look good, but how can you turn your website into a lead generation machine?

Here are 3 questions you can ask your website to see if you are maximising your conversion of website visitors to sales leads and customers:

1. Is your contact information easily found?

If you want people to pick up the phone and call you, is your phone number easily available on every page of your site? It sounds simple doesn’t it? But how many websites have you visited and wanted to contact, only to spend the next few minutes searching for how to do so?

This one is simple, if you want people to call your sales team, put your phone number in the header of every page of your website.

2. Does your content talk about how great you are? Or does if focus on identifying and solving your potential customers problems?

Visitors often wind up on your website because they’re searching the internet for a solution to their problem. If you identify that problem with your website visitors straight up, they will feel like they’re in the right place! Natually they’ll want to stay to read on to see if you offer a solution to their problem.

Talking about yourself, and your mission statement isn’t necessarily what they’re looking for! They want to know if you have the service/solution they are looking for.

Remember this formula when writing your website content:

  • Identify with the visitor by discussing the problem you will solve
  • Talk about how you will solve the problem or offer a solution (use “you” terminology rather than “we”)
  • Tell the visitor what to do next to get that problem solved

This leads into our next question…

3. Do you have a clear call to action and an easy method of contacting you at the end of your website content?

You’ve identified with your visitor, you’ve offered the solution to their problems, now they’re dying to contact you to get your help! What do they do now? Go back to the top of your page, search your site for how to contact you… then forget why they want to contact you… ;-) Okay, if they REALLY want you they’ll find your details, but why don’t you make it easy for them?? Everyone loves something that makes their life easier.

Have a direct call to action (tell them what to do next) and a contact form at the bottom of your website sales product and services pages. Example: “Like our service? Call us on 03 9029 9182 to speak to an expert, or fill in this form and we’ll call you back”.

Include room in your contact form for:

  • Name (required)
  • Email (required)
  • Phone (optional)
  • Small comments box (optional)

By putting a contact form on every page, you can increase your enquiries 100 fold.

All the website with your website conversion rate!! Hopefully there’s something here you can take back to your website with you.

Please me know if you’ve been able to apply any of these techniques and how they’ve worked for you.

Posted in General, Website Conversion Rate | Leave a comment

Adding an image and linking it to a pdf in WordPress

In this small tutorial we’ll teach you how to Insert an Image into a page or post in WordPress, and link this image to a PDF for your visitors to download via your website.

Upload the PDF

Click “Add Media” at the top of your post or page content .

Drag and Drop your PDF into the Media Uploader window:

Once uploaded, in your “Attachment Display Settings” choose:

Link to “Media File” and highlight and COPY the details in the field below. This is the actual link on your website to the PDF that we’ll need to link the image to.

Upload and Insert Your Image

In the Media Upload again (click “Add Media” at the top of your post or page content creation screen .)

Drag and drop your image into the Media Uploader

Once uploaded go to your “Attachment Display Settings” in the bottom right of the Media Window for that image.

Choose from the “Link to” dropdown, “Custom URL” and PASTE in the URL of the PDF you want the image to link to.

Click the button to Insert this Image into your Post and you’re done!

Posted in Wordpress Beginner Tutorials | Leave a comment