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WordPress Instructions: Adding a Page & Editing the Menu

Adding a Page

The easiest way to add a page is to follow these steps:

  1. Login to your WordPress Dashboard (instructions provided to you via email)
  2. In the Left Hand menu move your cursor to Pages and click on Add New from the drop down.
  3. When adding or editing a page here are some of the fields you need to know about:
    1. Title Field: Enter the Title of your page in the first field.
    2. Visual Editor: You can work with the content in Visual mode, or TEXT mode. TEXT mode will show you the HTML in the page, Visual mode will create the HTML for you. It’s easiest for most people to work in Visual mode.
    3. Sub Pages: If your new page is a Sub Page of another, choose the Parent Page from the right hand box with the title “Page Attributes”, select the parent page from the drop down under “Parent”.
    4. Page Layout: Metrix themes usually come with a page layout, you can choose from one column or include a side navigation bar. Please note, some themes don’t have this option.
  4. Once you’re happy with everything, press the blue PUBLISH button in the top right.

    PLEASE NOTE: In most themes, your page will not be linked to on your site until you add it to the Menu. You will be able to get the page just right before you making it available for people to easily navigate to via your menu, see the steps for adding to the navigation below.

Editing the Navigation Menu

Still in the Admin Dashboard:

  1. Browse to Appearance > Menus
  2. Your theme may have a few different menu locations, so you may need to choose the correct menu from the dropdown. In this instance we are editing the “Primary Menu” so we choose “Primary Menu” and click “Select”
  3. Actions you can take next:
    1. Remove a page from the menu (Please note: this does NOT delete the page from the website)
      Locate the page you want to remove, expand the menu item by clicking on the down arrow.
      Click “Remove”
    2. Add a page to the menu: (Please note: the page has to have been created in the website under “Dashboard” > “Pages” first)
      On the left hand side of the screen, locate the page you want to add to the menu by selecting from:

      1. The MOST RECENT pages that were added
      2. The list of pages
      3. The page search

      Once the page has been located, select it and click “Add to Menu”.

      The page will go to the bottom of the list. Locate it, then drag and drop it where you want it to be in the menu.

      Create sub menus by indenting the page to the right one level.

  4. Once your menu is configured correctly. Press “Save Menu” to save the changes and submit them to the website.
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Link a document in your WordPress page or post

Firstly, log into your WordPress Admin Dashboard and locate the page you want to edit (Admin > Pages, or browse on the front and click “Edit Page” in the Admin Bar at the top).

Put your cursor in the location you want your link to be and click “Add Media”. Here you can:

a) choose a document you have previously uploaded to the website in the Media Library by clicking on it

b) upload a new document to the Media Library to use. To upload a new document, simply drag it from your computer into the Media Library.

 

Once the document is uploaded, or clicked on, details will appear on the right hand side of the Media Library. Here is where you write the link text for the link into the Title field. This text appears as the link in the page, for example “Download the post procedure instructions here”, once you have entered your link text in here and click “Insert into Page”.

Your link should now appear in the page, click the blue “Update” button in the top right to update the page and you’re done!

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Inserting links within WordPress Posts

Many of my clients ask me how to insert links to different pages, so it’s time for me to write a tutorial on how to insert links into your posts, and I’ll also add in a little usability and SEO advice to make those links as effective as possible!

Have you noticed when browsing website that the best and easiest links to click on, are links attached to wording that tells you exactly where that link is headed.

For example:

To manage your domain via our online system, click here.

I’ve seen SO many websites do this!! How hard is it to find the link? Let alone remember what it is I’m clicking on (okay that’s exaggerating).

But compare the above to this:

Manage your domain via our online system.

It’s clear, simple, and gives you enough detail to know where and how to click. It’s also SEO friendly which is perfect!

So let’s go straight into how to do this.

Step 1 – Choose and write your wording.

In your WordPress window, highlight the text you want to be the link and click the “Insert Link” icon in WordPress.

Highlight your text and click "Insert"

Highlight your text and click the “Insert Link” icon.

Step 2 – Copy in or choose the link

You can choose to link to a page or post within WordPress by choosing the “Or link to existing content” section. This will expand and you can search for the page name  of the page you want to link to.

Alternatively, copy and paste a link into the URL field.

Choose a link

Step 3 – click “Add Link” and you’re done!

 

Content and screenshots thanks to www.trainwithtanya.com.au

 

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Lock down your WordPress Websites

WordPress is an excellent tool that allows businesses to manage the websites from anywhere in the world. With this exceptional tool though, comes some exceptional targetting by hackers!

We’ve seen some unusual traffic in a couple of our sites in the past couple of months, and have since seen alot of articles outlining that what we’ve seen isn’t unusual. WordPress Sites across the world have been particularly targeted in the last few months.

In view of this, please take note of the following steps to take to protect your WordPress Installation and keep your very important business tool locked down!

  1. Ensure you’re password is strong!
    “At this moment, we highly recommend you log into any WordPress installation you have and change the password to something that meets the security requirements specified on the WordPress website the company’s Sean Valant wrote. “These requirements are fairly typical of a secure password: upper and lowercase letters, at least eight characters long, and including ‘special’ characters (^%$#@*).”
  2. Don’t use ‘admin’ as your username
    The default username for WordPress is admin. So hackers usually don’t have to guess that! So make it harder for them by setting up your administrator username to something other than ‘admin’.
  3. Limit WordPress Login attempts
    Ars Technica recommends installing the Limit Login Attempts plugin to stop the attack from being able to try too many combinations of passwords to get access to the site.
  4. Better Security Plugin
    The Better WP Security plugin allows you to manage the security features in one place, a good feature to give you peace of mind is that ability to turnoff the ability to login for a period of time which is great if you’re going on holidays!

A good article from Ars Technica:

http://arstechnica.com/security/2013/04/huge-attack-on-wordpress-sites-could-spawn-never-before-seen-super-botnet/

Remember to contact me if you need help setting up any of these plugins!

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3 Steps to Increase Your Website Visitor to Lead Conversion Rate

3 steps to increase your website conversion rateWhat are some simple ways to improve a website’s conversion rate?

I was asked this great question recently! So you know you need a website to promote your business, you know you want it to look good, but how can you turn your website into a lead generation machine?

Here are 3 questions you can ask your website to see if you are maximising your conversion of website visitors to sales leads and customers:

1. Is your contact information easily found?

If you want people to pick up the phone and call you, is your phone number easily available on every page of your site? It sounds simple doesn’t it? But how many websites have you visited and wanted to contact, only to spend the next few minutes searching for how to do so?

This one is simple, if you want people to call your sales team, put your phone number in the header of every page of your website.

2. Does your content talk about how great you are? Or does if focus on identifying and solving your potential customers problems?

Visitors often wind up on your website because they’re searching the internet for a solution to their problem. If you identify that problem with your website visitors straight up, they will feel like they’re in the right place! Natually they’ll want to stay to read on to see if you offer a solution to their problem.

Talking about yourself, and your mission statement isn’t necessarily what they’re looking for! They want to know if you have the service/solution they are looking for.

Remember this formula when writing your website content:

  • Identify with the visitor by discussing the problem you will solve
  • Talk about how you will solve the problem or offer a solution (use “you” terminology rather than “we”)
  • Tell the visitor what to do next to get that problem solved

This leads into our next question…

3. Do you have a clear call to action and an easy method of contacting you at the end of your website content?

You’ve identified with your visitor, you’ve offered the solution to their problems, now they’re dying to contact you to get your help! What do they do now? Go back to the top of your page, search your site for how to contact you… then forget why they want to contact you… 😉 Okay, if they REALLY want you they’ll find your details, but why don’t you make it easy for them?? Everyone loves something that makes their life easier.

Have a direct call to action (tell them what to do next) and a contact form at the bottom of your website sales product and services pages. Example: “Like our service? Call us on 03 9029 9182 to speak to an expert, or fill in this form and we’ll call you back”.

Include room in your contact form for:

  • Name (required)
  • Email (required)
  • Phone (optional)
  • Small comments box (optional)

By putting a contact form on every page, you can increase your enquiries 100 fold.

All the website with your website conversion rate!! Hopefully there’s something here you can take back to your website with you.

Please me know if you’ve been able to apply any of these techniques and how they’ve worked for you.

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Adding an image and linking it to a pdf in WordPress

In this small tutorial we’ll teach you how to Insert an Image into a page or post in WordPress, and link this image to a PDF for your visitors to download via your website.

Upload the PDF

Click “Add Media” at the top of your post or page content .

Drag and Drop your PDF into the Media Uploader window:

Once uploaded, in your “Attachment Display Settings” choose:

Link to “Media File” and highlight and COPY the details in the field below. This is the actual link on your website to the PDF that we’ll need to link the image to.

Upload and Insert Your Image

In the Media Upload again (click “Add Media” at the top of your post or page content creation screen .)

Drag and drop your image into the Media Uploader

Once uploaded go to your “Attachment Display Settings” in the bottom right of the Media Window for that image.

Choose from the “Link to” dropdown, “Custom URL” and PASTE in the URL of the PDF you want the image to link to.

Click the button to Insert this Image into your Post and you’re done!

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